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Strategic Storytelling

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Creating a Comprehensive Measurement Plan

Wednesday, June 14, 2017 from 11:30am – 1:30pm • University of North Florida – Communications Building 2nd Floor

• New tools and metrics
• Goal-setting: Knowing what you want success to look like, determining how you intend to measure it
• Reporting results: Communicating data effectively and in a compelling way

Angela Sinickas

Angela is president of Sinickas Communications, Inc., an international communications consultancy helping corporations achieve business results through targeted diagnostics and practical solutions.

A pioneer in the field of organizational communication measurement, Angela Sinickas has been measuring the effectiveness of communications since 1981. Her prolific publications and speaking engagements on the topic since then have made her name synonymous with measurement of organizational communication. Angela and her measurement work have been cited in Harvard Business review, Investors Business Daily, HR Magazine, Executive Solutions, PR News, Journal of Communication Measurement, Ragan Report and Communication World, among many other publications.