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Wednesday, July 12th, 2017

Becoming a Strategic Advisor



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Becoming a Strategic Adviser

Wednesday, July 12, 2017 from 8am - 10am • Location: University of North Florida - Department of Communication Building – 2nd Floor – Lecture Room

• What does it mean to be a strategic adviser?
• What are the skills required and goals of the role?
• Career path to becoming a strategic adviser
Perspectives from senior IABC leaders


John Gerstner, IABC Fellow – CEO of Communitelligence Content topics: Strategy and Planning

James Lukaszewski, IABC Fellow – Corporate Communications Consultant

John Gerstner, CEO of Communitelligence, (whose slogan is “All of us are smarter than one of us”) is a nationally-recognized strategic communications expert and thought leader whose work has spanned 30 years and 30 countries on five continents. He is a frequent speaker and workshop leader on internal communications, intranets, enterprise social networks and business innovation. Gerstner was a corporate communications consultant for Florida Blue from 2010 through 2014. Earlier in his career he managed internal communications for John Deere, where he built the program to include a corporate magazine, intranet, employee video program and annual communicator’s conference. While at Deere, Gerstner also led the launch of JohnDeere.com, managed environmental and safety communications and was author and creative director of Genuine Value—The John Deere Journey, an award-winning coffee-table corporate history book. In 2001 Gerstner founded Communitelligence, an online learning community for corporate communicators. He has received more than 50 communication awards during his career, including 13 prestigious IABC Gold Quills. In 1992, he received IABC’s District 4 Director's Award. In 1994 he was named IABC/Iowa Communicator of the Year.

Author, speaker, counselor, James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, is among America’s most well-known, quoted, prolific and important crisis and leadership recovery experts. Lukaszewski is a motivator and coach, a truth-teller and realist, pragmatic and inspiring. He is president of The Lukaszewski Group Division of Risdall and America’s Crisis Guru ®.

The author of 13 books on Crisis Management and Leadership recovery, for more than 40 years Lukaszewski has been a confidential consultant to many CEO’s, their legal counsel (during litigation) and staff advisors. Lukaszewski has also published hundreds of articles and monographs. He lectures (corporate, college and university), teaches, counsels, and is a sought after public speaker. Corporate Legal Times listed him as “One of 28 counselors to call when all-hell breaks loose.” Google James E. Lukaszewski and you’ll see more than 70,000 entries. Visit his www.e911.com web site. Complete bio.