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Wednesday April 12, 2017

Strategic Storytelling


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Strategic Storytelling

Date: April 12, 2017
Time: 11:30 a.m. – 1:30 p.m.
Location: WJCT - 100 Festival Park Ave, Jacksonville, FL 32202

Strategic Storytelling
Content topics: Strategy and Planning; Writing and Editing
Global Standard principle: Consistency

The elements of story structure
How to create tension and make sure your story connects to the audience
The role of storytelling in innovation


Cynthia Nelson Weiss, Sr. Communications Specialist, Mayo Clinic, with a focus in multi-media storytelling.

Cynthia is a healthcare marketing communications professional with an expertise in building relationships and creative storytelling

Former journalist with a knack for asking (tough) questions, cultivating relationships and sharing engaging stories to build loyalty, increase brand awareness and promote lead generation.

With over two decades of expertise Cynthia’s focus is on developing and executing results-oriented marketing communications programs, including advertising, traditional media relations, social media and demand generation programs.

Jeff Preston, Executive Producer, with a focus on documentary storytelling.

Jeff is a seasoned video production professional working in consumer healthcare communications. His experience encompasses many different aspects of production including producing and directing, videography, and editing. Jeff’s work has primarily centered on documentary style storytelling, which he’s applied to projects for both education and entertainment clients. Over the course of his career Jeff has produced work for PBS, MTV Networks, Campbell Soup Company, and Comcast, among others. In his current role, he oversees the creation of patient stories, patient education, outreach, and executive leadership videos.